Google has injected $1 million into the 3D design platform Rooms, marking a strategic pivot for the tech giant following the app’s milestone of surpassing 1 million user-generated digital spaces. The investment, finalized in December, positions Google as a key stakeholder in the startup’s future growth.
Rapid Scaling and Asset Growth
Things, Inc., the developer behind Rooms, confirmed that its community has officially built over 1 million individual “rooms.” To support this surge in creative activity, the platform has significantly expanded its design inventory. Users now have access to over 10,000 digital objects and assets, a substantial increase from the 7,500 items available as of April 2024.
Strategic Investment Structure
Unlike typical venture capital moves, this funding came directly from Google rather than Alphabet’s venture arm, GV. The deal was structured as a Simple Agreement for Future Equity (SAFE), granting Google the right to participate in the startup’s upcoming Series A funding round. This follows a successful $10 million seed round that attracted high-profile backers, including Andreessen Horowitz (a16z), Instagram co-founder Mike Krieger, and Adobe’s VP of Design and Emerging Products, Scott Belsky.
Platform Status and Future Outlook
While Things, Inc. has opted not to disclose current active user counts or specific engagement metrics, the platform reported a quarter of a million registered users last year. Rooms remains accessible via web browsers and iOS devices. As of now, the company has yet to implement a monetization strategy for its creative ecosystem.
