Ati Motors has secured $20 million in a Series B all-equity funding round co-led by Walden Catalyst Ventures and NGP Capital, aiming to accelerate the growth of its autonomous mobile robot (AMR) fleet for global manufacturing clients.
From Tugging Robots to Industrial Automation
Launched in February 2017, Ati Motors initially entered the market with a specialized tugging robot. Over the years, the company shifted its strategy based on direct customer feedback and evolving market needs, successfully pivoting into the production of pallet movers and heavy-duty lifters.
The RaaS Model and Global Deployment
To lower the barrier to entry for industrial automation, the startup offers a flexible Robots-as-a-Service (RaaS) model, allowing companies to lease its sophisticated AMR systems. Alternatively, clients retain the option to purchase the hardware outright.
Ati Motors reports that it has already deployed “hundreds” of its signature Sherpa robots across 40 manufacturing facilities. Its diverse client roster includes industry leaders such as Airbus, Ceat Tyres, Forvia, Hyundai, Samsung, and TVS Motor.
Strategic Focus on the U.S. Market
Currently, 80% of the startup’s customer base is concentrated within the automotive sector, with the United States serving as its primary revenue driver. In response to this demand, Ati Motors is actively planning to bolster its North American footprint with a strategic expansion into Detroit.
Backing from Key Investors
The latest funding round saw strong participation from existing investors, reinforcing confidence in the company’s trajectory. The round included contributions from True Ventures, Exfinity Venture Partners, Athera Venture Partners, and Blume Ventures.
