Uber has officially moved to acquire the food delivery division of Turkish startup Getir, aiming to consolidate its market position by integrating the business with its existing Trendyol Go operations. This strategic acquisition follows Uber’s $700 million purchase of Trendyol Go last May and signals an aggressive push to scale its food and grocery delivery infrastructure across Turkey.
Strategic Integration and Market Growth
Uber plans to merge the newly acquired Getir assets with Trendyol Go, creating a unified service aimed at capturing a larger share of the Turkish delivery market. The financial metrics behind the deal are significant: Getir’s food delivery arm alone generated gross bookings exceeding $1 billion in 2025—a robust 50% year-over-year increase.
Uber Delivery’s Global Momentum
This expansion comes on the heels of a powerful fourth-quarter performance for Uber’s delivery segment, which reported revenue of $4.89 billion, marking a 30% jump compared to the previous year. The company identified Europe, the Middle East, and Asia as its fastest-growing regions for delivery services in 2026, underscoring the importance of the Turkish market to its long-term international strategy.
