Amazon is aggressively entering the US quick-commerce market by introducing new 1-hour and 3-hour delivery options, aiming to drastically reduce wait times for consumer goods and groceries.
Global Expansion of Quick-Commerce
The company has been trying to get into the quick-commerce game worldwide. In India, the company in 2024 launched Amazon Now, a 10-minute delivery service for groceries and other items, and last year expanded it to several cities.
Scaling Rapid Fulfillment
The strategic move to bring rapid delivery to the US follows successful international pilot programs. Amazon launched the service in the United Arab Emirates last October, promising deliveries within 15 minutes.
