Adapty has officially launched a new web-based solution designed to empower app developers to generate revenue directly, bypassing traditional app store commission structures. This strategic move aims to help creators capture more value by facilitating payments outside the walled gardens of Apple and Google.
Scaling Rapidly in a Competitive Market
The company currently serves 10,000 applications, a significant leap from the 2,500 apps it tracked in 2022. According to Adapty, the platform is now monitoring $1.2 billion in annual revenue. CEO Davydov noted that the startup is maintaining consistent growth momentum across both its total number of managed applications and the volume of revenue processed through its infrastructure.
Integrating AI to Boost Conversion Rates
Looking ahead, the startup is doubling down on artificial intelligence to enhance its product suite. Adapty intends to leverage AI to assist app makers in crafting high-performing payment screens. By analyzing data to suggest optimal designs and pricing models, the company aims to help developers significantly improve their conversion rates.
