Neptune, a new social media platform currently in beta, is challenging the TikTok status quo by allowing creators to hide follower counts and likes, shifting the focus from vanity metrics to content quality.
Prioritizing Substance Over Popularity
According to the company, Neptune’s algorithm emphasizes user interests and content quality rather than creator popularity. Typically, social media algorithms prioritize content with the highest engagement, often leaving lesser-known creators, or “micro-influencers,” at a disadvantage.
“We put the power back in the hands of [the creators] who actually built the internet. Not the corporations, not the algorithms. Neptune is for connection, not clout,” chief marketing officer Timur Tugberk said.
User-Centric Features
Another notable feature is “Hop Back,” which allows users to resume watching a video right where they left off, preventing them from losing their place when the app refreshes.
Current Limitations and Future Roadmap
Neptune is in beta and doesn’t offer all of its intended features yet. It’s currently on the simple side, providing only a video feed and a search function. When testing the app, we also noticed it lacks in-app editing tools and direct messaging.
The company says it’s working on adding a livestream capability, the ability to create playlists, and music integrations.
