Apple is finalizing a high-stakes agreement to pay Google approximately $1 billion annually to integrate a custom version of the Gemini AI model into a massive overhaul of Siri, according to a report from Bloomberg.
A Strategic Shift in AI Infrastructure
This partnership marks a significant pivot for Apple. While the tech giant has historically prioritized proprietary technology, it is now turning to Google as a stopgap solution. Apple intends to utilize Google’s infrastructure to power a suite of upcoming Siri features until its internal artificial intelligence capabilities reach the necessary level of sophistication.
Unprecedented Processing Power
The scale of the proposed custom model is substantial. With 1.2 trillion parameters—a key metric for AI complexity and capability—the Google-powered engine would dwarf Apple’s existing tech. For comparison, the current cloud-based iteration of Apple Intelligence operates at 150 billion parameters, making the proposed Google integration roughly eight times more complex.
Why Google Won the Bid
The decision follows an extensive evaluation period. Earlier this year, Apple rigorously tested AI models from industry leaders, including OpenAI and Anthropic. After benchmarking performance across the board, Apple ultimately decided to move forward with Google.
Timeline for the Siri Overhaul
Industry insiders anticipate the debut of the revamped Siri by next spring. Because the launch remains several months away, analysts note that the technical specifications and strategic roadmap for this integration could still evolve before the official rollout.
