Creators
CONTEUDO:
The marketing platform Noise is set to revolutionize the influencer landscape by connecting brands with everyday individuals who can create content at a fraction of the cost of hiring traditional influencers or executing conventional ad campaigns.
Noise opens its doors to anyone wishing to become a content creator, allowing users to download the app regardless of their follower count. Through the platform, creators can access various campaigns tailored to their preferred social media platforms, including TikTok, Instagram, Facebook, and YouTube. Instead of a fixed payment, creators earn based on the number of views their content receives. Brands can sign up to share their campaign briefs and budgets, while Noise simplifies the process of managing numerous creators and payments, facilitating simultaneous campaigns across thousands of participants.
In a recent announcement, Noise revealed it has secured $5.5 million in seed funding, spearheaded by Capital Midwest, M25, and Grishin Robotics, raising its total funding to $7.2 million. This round also includes investment from Capitalize VC and professionals from firms like DoorDash.
The startup is capitalizing on the booming influencer market, where 57% of young people and over 40% of U.S. adults express a desire to engage in content creation. Noise joins other firms like Billo and JoinBrands in offering infrastructure for aspiring content creators.
Founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber, Noise has quickly amassed a community of 1.5 million creators. CEO Kafie reports that top creators on the platform earn six-figure incomes, and the company takes a fee from the payments made by brands once views are confirmed.
Kafie highlighted that their leading brands maintain relationships with thousands of creators effortlessly. Currently, their primary clients are mobile applications with limited budgets that aim to leverage influencer marketing. However, the company aims to broaden its reach to businesses of all sizes in the future.
“These brands are eager to connect with a diverse array of potential customers, making them ideal candidates for Noise’s model, which allows them to recruit a substantial group of advocates,” Kafie explained. “This approach provides brands with unprecedented content diversity and outreach at a significantly lower cost than traditional marketing methods.”
The concept of Noise emerged from the founders’ experiences with Playbite, a mobile game app they developed. “We explored various creative marketing techniques,” Kafie recounted, noting their efforts to recruit gamers to generate engaging content. “We started with a small group and gradually expanded, leading to skyrocketing app installs as this enthusiastic group shared compelling content on platforms like TikTok.”
Crucially, Kafie emphasized that these successful efforts were achieved “at a fraction of the cost” of standard marketing approaches, as they trained everyday individuals to become content creators instead of relying on established influencers, whose fees would have been prohibitive for a startup budget.
The new funding will be directed toward enhancing the platform’s capabilities and expanding the team. Noise recently introduced its Organic-to-Ads program, which allows brands to promote creator-generated videos as paid advertisements on Meta and TikTok, in addition to the creators’ organic posts.
“Creators will continue to share their content on their platforms,” Kafie stated. “However, brands can now amplify their reach by investing in paid promotions of these creatives.”
When asked whether this model underpays creators compared to direct brand partnerships, Kafie clarified that brands set their payment rates, and creators have the autonomy to accept or decline offers. He reiterated the platform’s focus on empowering “everyday people to become new creators.”
As the journey to becoming an influencer becomes increasingly challenging, Kafie sees Noise as a solution that alleviates the stresses, time commitments, and financial obstacles often associated with independent content creation.
Upon joining the platform, new users undergo training modules designed to teach them how to create effective content for brands. Initially, these creators have access to limited campaigns, but as they complete training and gain experience, they can qualify for higher-paying opportunities.
“By democratizing the process of becoming a creator for anyone with a smartphone,” Kafie concluded, “we’re reducing costs for brands while enabling millions to earn their first dollar online.”
