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  • EU Launches Probe Into TikTok Lite Over Addiction Fears
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EU Launches Probe Into TikTok Lite Over Addiction Fears

nets45 April 22, 2024
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The European Union has officially opened an investigation into TikTok Lite, alleging that ByteDance failed to conduct and submit a mandatory risk assessment regarding the app’s potentially addictive design features.

Regulatory Pressure Under the DSA

TikTok operates under the strictest tier of the Digital Services Act (DSA), a framework reserved for the largest digital platforms. This classification mandates that companies proactively identify and mitigate systemic risks, specifically addressing addictive design patterns that could jeopardize user mental health.

The Commission’s press release highlights that ByteDance missed a critical 24-hour deadline on April 18 to provide the required documentation. Consequently, the EU suspects a “prima facie infringement of the DSA” regarding the launch of TikTok Lite in two European markets.

Potential Financial Penalties

Failure to comply with information requests carries significant financial weight under the DSA. ByteDance could face penalties reaching up to 1% of its total annual worldwide turnover, alongside periodic penalties of up to 5% of its average daily income for ongoing compliance failures. While the Commission has not yet confirmed the imposition of specific fines, the investigation is moving forward.

ByteDance’s Response and Defense

In response to the probe, a TikTok spokesperson stated: “We are disappointed with this decision — the TikTok Lite rewards hub is not available to under 18s, and there is a daily limit on video watch tasks. We will continue discussions with the Commission.”

Concerns Over Youth Safety

The investigation also highlights broader concerns regarding the absence of effective age verification mechanisms on the platform—a topic already under scrutiny in the EU’s ongoing primary investigation into TikTok.

Thierry Breton, the EU Commissioner for Internal Market, issued a stern statement regarding the move: “Endless streams of short and fast-paced videos could be seen as fun, but also expose our children to risks of addiction, anxiety, depression, eating disorders, low attention spans.”

Breton further noted the irony of launching a rewards-based feature while under existing scrutiny: “With our first DSA non-compliance case against TikTok still ongoing, the company has launched TikTok Lite which financially rewards extra screen time. We suspect TikTok ‘Lite’ could be as toxic and addictive as cigarettes ‘light’.” The Commission remains prepared to trigger interim measures, including the potential suspension of the TikTok Lite feature, should the company fail to provide evidence of its safety.

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